Kate Childs Graham
LOS ANGELES—The American Federation of Teachers’ independent expenditure PAC, with support from the California Federation of Teachers, has launched an innovative ad buy aimed at letting Californians know that Marshall Tuck, who is running for State Superintendent of Public Instruction, is wrong for California schools. The six-figure digital ad buy—which features a facts-driven website and an online video for social media and display advertising as well as a Pandora ad—began Oct. 20 and will run through Election Day, Nov. 4.
“Here’s the truth: Marshall Tuck’s campaign is being bankrolled by Wall Street interests that too often sell off schools and sell out kids. All California kids deserve access to great neighborhood public schools that aren't seen as profit centers for testing companies but instead have art, music, science and all the things that create a lifelong love of learning,” said AFT Assistant to the President Michelle Ringuette.
“State Superintendent Tom Torlakson has shown time and again that he stands for kids, families and communities. He believes that every child deserves a high-quality public education, regardless of ZIP code or lottery number,” said CFT Political Director Kenneth Burt.
Online video ad script
[Video depicts a typical classroom transforming into a Wall Street trading floor. Click here to view.]
Marshall Tuck has the wrong ideas about our schools. Tuck, a Wall Street banker, is backed by interests that would turn our schools over to for-profit corporations motivated by money. Those who profit from high-stakes testing will take the joy out of learning. Our tax dollars would be used to pad their pockets. Marshall Tuck would sell off our schools and sell out our kids. Now he wants to be superintendent of California’s schools. Marshall Tuck, our classrooms aren’t for sale.
Paid for by American Federation of Teachers—Kids, Families and Teachers Supporting Torlakson for Superintendent of Public Instruction 2014, supported by the California Federation of Teachers. Not authorized by a candidate or committee controlled by a candidate.
Pandora ad script
Marshall Tuck is a Wall Street banker; his campaign is funded by wealthy, conservative interests who want to reduce kids to test scores. That’s why he’s pushing for more tests for California’s students. I want more art, music and learning. Tuck has the wrong idea for my kids and our schools. That’s why I support Tom Torlakson for superintendent of public instruction.
Paid for by American Federation of Teachers - Kids, Families and Teachers Supporting Torlakson for Superintendent of Public Instruction 2014 supported by California Federation of Teachers. Not authorized by a candidate or committee controlled by a candidate.
More at tuckforwallstreet.com.
Follow AFT President Randi Weingarten: http://twitter.com/rweingarten
The AFT represents 1.6 million pre-K through 12th-grade teachers; paraprofessionals and other school-related personnel; higher education faculty and professional staff; federal, state and local government employees; nurses and healthcare workers; and early childhood educators.